Animation Bangalore Review – I : What is ailing Bangalore Animation Industry : Blurred Frames aka Wasted Resources

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Animation Bangalore has come a far distance from the inception and opening up of the first of its Bollywood kind animation institute. In the last 5 years, this institute has trained well over three thousand animation professionals for the industry. When asked what is the percentage of students placed by this institute which was started by a Hollywood returned creative artist and actually took shape in – Hyderabad the current cyber city; a professional could just return a meager 20%  figure.

Further analysis shows that even today, more than 40% aspirants doing various courses in animation in Bangalore have taken it as a hobby course, merely a ‘filler’ in between their +2 and career choice. About 20% of the left over were already working in the same or other industry after completely hurrying through a short term animation training course in another institute which has only resulted in their becoming a ‘computer operator’ rather than becoming a ‘creative artist’. They have returned back to their ‘animation disks’ and ‘maya consoles’ to upgrade their skills in hope of reaching much higher in the food chain.

As per the official, top 20% of the passing out are crème de la crème who have may be dropped out of the engineering colleges, left their jobs as teachers and marketing personnel and have delved deep into the industrial training nuances to fulfill their desire of someday getting to a better position in animation industry. They are blind to all distractions and have focused their aim to get their faster. Many of these are actually having relatives, or peers in other established production houses and piggyback with an ease. These are the arrogant lot who believe in themselves and have pre-calculated their career path to the finest details. Not to mention, these do not heed to placement calls and do not attend smaller interviews made available by the inexperienced placement executives. This returns the final 20% figure of students required to be placed.

Clearly, this leaves only about 20 of each 100 students trained by the industry today who are actually inclined to create a niche and were reasonably able to gather entry level skills to be taken seriously. These will continue to find their careers in the non-organised sector of Bangalore Animation Industry and across the states, to Pune, Mumbai, Chennai and even as far as Delhi.

Questions that should concern Animation Bangalore are :

  1. Should the industry spend its efforts in training 40% of those who will not join the industry?
  2. Should the curriculum be organized so that students do not have to come back and get trained after taking a break from their careers?
  3. Should there be a better awareness campaign to teach people about actually sustainable career prospects available in the Bangalore Animation industry today?
  4. Should there be more industry and academia platforms to bring the two together to increase the training qualities?
  5. Should Government sit up and notice and recognize the industry so that it can be organised?
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Millions will read Comics on their cell phones, will YOU?

Amar Chitra Katha
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Comics are rather shy on mobile launches. Games, tunes and wallpapers are huge. The products and delivery systems have to be designed for different mobile compatibilities. iphones and google phone are exceptions, comics also work on other large format smart phones.

Interestingly, the comics content also has to be developed for this plaform which has millions of users. Recently DoCoMo‘s ‘Comix on the Go’ was launched and reached 100,000 downloads per week status. Similarly EA will launch a couple of games with ACK Media (read Amar Chitra Katha). There is also something to happen on Android soon. If one has kindle, he can gp through Amar Chitra Katha comics from itunes.

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Paprikaas Studio acquired by Technicolor Digital Productions

Animation Bangalore 28 jan.

Technicolor is now the sole owner of Bangalore-based animation studio Paprikaas and plans to expand the outfit’s business into visual effects, compression and authoring, according to Variety.merry_madagascar_150

Tim Sarnoff, president of Technicolor Digital Productions, announced the deal.

The company will continue to work in CG animation and with partners DreamWorks Animation and Nickelodeon.

The studio has produced animation for such specials as The Penguins of Madagascar, Merry Madagascar, and the upcoming direct-to-DVD feature Scared Shrekless.

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Aptech Ltd. (Arena Multimedia) acquires MAAC

Mumbai, India, 28th January 2010 / IndiaPRLine / — Aptech Ltd. today announced its acquisition of Maya arenaAcademy of Advanced Cinematics (MAAC). The acquisition is through the takeover of 100% equity shares of Maya Entertainment Ltd.(MEL) , the parent company of MAAC. The key shareholders of both companies signed an agreement to this effect today. MAAC, one of the largest players in the Animation & Multimedia education industry, is a premium brand with over 70 centres spread throughout India. These include company owned, semi owned and franchise centres.

Arena Animation, the leader in the field of Animation and Multimedia education in Asia, is an Aptech brand. Aptech already a global education major has further consolidated its domination through this move. With a network of over 1000 centres spread over 35 countries Aptech already owns well recognized education brands namely Aptech Computer Education, Arena Animation, N Power, Avalon Academy, English Express and Aptech Worldwide.

The deal is valued at Rs. 76 cr .  The deal is structured to include a cash payout as well as issue of equity shares of Aptech Ltd. to the shareholders of MEL.  Issue of shares is subject to approval of the shareholders of Aptech Ltd. and other approvals as may be required.

Speaking on this occasion Mr. Ninad Karpe the CEO & MD of Aptech said “With this acquisition Aptech has moved further in its strategy of becoming a global education powerhouse. MAAC, with its team of committed employees and franchisees, is a strong brand in the animation education space. We intend to further strengthen the brand and its centres. It is also a clear reflection of our strong belief in the bright future of the animation industry in India and abroad.”

Mr. Niraj Bhukhanwala, Director MEL said “The management of MAAC felt that through this integration, MAAC & Aptech will be able to harness all the benefits of a large company in a growing market and keep competition at bay. Through this, both the brands will be able to capitalize on each other’s strengths – particularly in the area of branding and product development. We are confident that this deal will enable both the brands to reach greater heights.”

Aptech also declared its standalone quarterly results for the period ending December 31, 2009. Profit after tax for the period was Rs. 3.61 crores, as compared to a loss of Rs. 0.9 crores in the same quarter of previous year.

ABOUT APTECH LIMITED

Aptech is an ISO 9001:2000 organization and was the first IT training and education organization in Asia to receive the ISO 9001 quality certification for Education Support Services in 1993. Aptech Limited, which features amongst TrainingOutsourcing.com’s Top 20 Global Training Outsourcing Service Provider (OSP) Companies, has trained over 5 million students – globally, who are presently pursuing high flying careers in the field of Information Technology.

Website : www.aptech-worldwide.com

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Bangalore Animation Industry and recession thoughts

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Animation Bangalore recently observed a trend that is filtering from other ITES sectors. The concept of temps and contractual labor is steeply making inroads into the psyche of employers and the latent workforce. The recession has also effected the animation industry in Bangalore, India and the whole industry is facing a quick lookback and is congregating to find means and thoughts to survive the debacle.

Recently a local level representation has also announced its efforts in approaching the government corridors to see if it can make the authorities sit up and notice the long due recognition requirements and infuse a policy that may provide a fresh leash of life to the on the verge of collapsing industry.

The dream players that have ridden on the hypes of earlier nasscom excerpts and numerous private players in training and production factions are clueless and are already facing the heat of investing huge amounts and finding meager or negative returns. The advertisement budgets and number of professionals on rolls have come down drastically. No surprise that numerous medium and small players have already shut shop and many others are sitting on the fringes to wait and hope for the fresh year unfold.

The billion dollar industry in India, Animation is still at a nascent stage, seeing that Indian markets have not developed to the extent of sustaining the industry and the producers are not finding enough confidence in the expertise that is transfusing life to mega-earners outsourced to a handful of Indian studios capable of world standard productions in special effects and menial production tasks.

For the Bangalore Animation industry, it is rather unsatisfactory that a detailed delegated study is still lacking and departments have not initiated touring the western studios, studying and formulating the business support models and financial cache systems that might, might just be able to resuscitate the infant.

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Hi Friends!

Welcome to Animation Bangalore (animationbangalore.com), a place where we can hang out without being restricted. Make connections, speak our minds, show our skills, mentor and be mentored by our elders in this creative animation profession. We stand together in our endeavor to make animation career more meaningful. Irrespective of coming from different animation schools and animation institutes, despite working in various animation studios and animation outsourcing sweat shops, collectively, we all belong to animation bangalore and can come together to take bangalore animation higher.

Animation Bangalore is your place. You can ask questions, you can find answers to your queries related to animation courses and any animation degree program run around the Bangalore city. You can share your thoughts in  animation school review. You can connect with animation professionals in Bangalore animation studio. Finally you can also take a peep into available animation jobs that are segregated into animators, concept artists, modelers, special effect artists, graphic artists and animation faculty.

Post only genuine requirements and your thoughts if not biased will find a place in the animation forums. We can start a new thread under any animation topic and once approved for language (some bad words are allowed but not your perception of other person) it will be seen under desired section. The forum will be monitored for any solicited effort and any member found engaged in unwelcome activity like hacking and spamming will be restricted and in extreme cases expelled.

You can mail us  (yes we are 8 people who have come together to make this place, you can find the complete story here on animationbangalorelegend), follow us on twitter (https://twitter.com/animatbangalore). Your suggestions and thoughts to make animation bangalore a better place to hang out are always welcome.

Make it happen…

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